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How to read a digital footprint

Researchers are using social media data to build a picture of the personalities of millions, changing core ideas of how psychological profiling works. They say it could revolutionise employment and commerce, ...

dateJun 23, 2015 in Computer Sciences
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Is bargain shopping a family trait?

If clipping coupons and bargain hunting gives you a thrill, there's a good chance that at least one of your parents had the same enthusiasm. A Rutgers University-Camden marketing expert says "deal proneness" ...

dateJun 08, 2015 in Social Sciences
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