Over 80 percent of online ad effect is on offline sales

According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Colorado internet-tax case could change online shopping

Buying things online could get pricier after the U.S. Supreme Court rejected a case Monday that could ultimately lead to states collecting billions of dollars in sales taxes lost to increasingly popular internet retailers.

With early deals, how much will Cyber Monday buyers spend?

Millions of Americans paused during the Monday after Thanksgiving to check out online deals and check off people on their holiday gift list. But so-called Cyber Monday may be in danger of losing its online sales title.

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