Horn fly resistance observed in organic Holstein cattle

Some Holstein dairy cattle, particularly those with white coat coloration, naturally fend off the horn fly, a parasitic insect known to cause stress and disease in grazing cattle, according to new research conducted in Penn ...

How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

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