Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...
Economics & Business
May 28, 2019
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Microsoft is making a move into Green Bay Packers country, expanding its efforts to bring digital connectivity and tech training to small cities and rural areas across the country.
Business
Oct 20, 2017
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When it comes to watching NFL games in Utah on television, the most popular teams are the Broncos, Cowboys or 49ers.
Mathematics
Nov 7, 2014
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(AP) -- It's advice that sounds like heresy on the gridiron: Go for it on fourth down. Try more onside kicks. Running backs don't matter much.
Mathematics
Feb 3, 2012
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Legendary Green Bay Packers coach Vince Lombardi once said, "Winning isn't everything; it's the only thing." For NFL teams, especially small-market franchises seeking to increase their fan base, winning does help, but so ...
Economics & Business
Aug 4, 2010
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