Study finds Fair Trade logo boosts consumer's willingness to pay

Products labeled with a Fair Trade logo cause prospective buyers to dig deeper into their pockets. In an experiment conducted at the University of Bonn, participants were willing to pay on average 30 percent more for ethically ...

Watching the production of new proteins in live cells

Researchers at Columbia University, in collaboration with biologists in Baylor College of Medicine, have made a significant step in understanding and imaging protein synthesis, pinpointing exactly where and when cells produce ...

Archer fish can see like mammals (w/ Video)

(PhysOrg.com) -- The ability to see objects oriented differently to the background, which is known as orientation-based saliency, has long been thought to be confined to mammals, but a new study has found that archer fish ...

The making of the male brain (estrogen required)

Territorial behavior in male mice might be linked to more "girl-power" than ever suspected, according to new findings at UCSF. For the first time, researchers have identified networks of nerve cells in the brain that are ...

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