Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

Study shows record-breaking advertising expenses on films pay off

Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...

Toward metropolitan free-space quantum networks

Quantum communications have rapidly progressed toward practical, large-scale networks based on quantum key distributions that spearhead the process. Quantum key distribution systems typically include a sender "Alice," a receiver ...

Meta-learning helps to estimate oceanic barrier layer structure

The oceanic barrier layer is situated between the base of the ocean's density mixed layer and the top of the isothermal layer, with its thickness fluctuations directly influencing the ocean's vertical mixing process. Changes ...

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