Research shows even positive online reviews are a minefield for firms
Customer's online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Customer's online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Social Sciences
Mar 26, 2024
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Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
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1
Online grocery shopping has become more popular since the COVID-19 pandemic. Sales from online food retail in the United States are projected to grow from 9.5% of total food commerce in 2020 to 20.5% in 2026. Given this, ...
Social Sciences
Oct 2, 2023
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When one thinks of movie reviews, one might see them as harbingers of success or failure at the box office. Some researchers have previously found that both positive and negative reviews correlate to box office revenues, ...
Economics & Business
Jun 3, 2023
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116
The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University ...
Economics & Business
Mar 24, 2023
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In a departure from their usual content, TikTok beauty influencers are "de-influencing," telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products ...
Social Sciences
Feb 15, 2023
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There is no need for a speech therapist to restrict bilingual children to speaking a single language to help them overcome stuttering, according to a new paper by a University of Kansas professor.
Social Sciences
Feb 7, 2023
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Consumers are less likely to perceive a negative review from someone of a Black background as credible, according to a first-of-a-kind study which explored the impact of showing race in online profile pictures and avatars.
Social Sciences
Jan 6, 2023
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More than 300,000 people were arrested for cannabis possession in 2020, FBI records show. Meanwhile, the drug is being legally sold for a profit in 19 states.
Political science
Nov 17, 2022
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You may want to take online reviews with a grain of salt the next time you plan a vacation. Researchers found high-end hotels often inflate their ratings when they face greater competition from Airbnb.
Economics & Business
Oct 27, 2022
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