Rude behavior among employees can negatively affect consumer perceptions -- even when the incivility isn't directed at the customer, reveals new research from the University of Southern California Marshall School of Business.
Social Sciences
Jul 22, 2010
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British multinationals operating in countries that lack basic human rights give around 70% more money to charity than firms that do not have a presence in such politically controversial nations, a new study has revealed.
Other
Apr 2, 2009
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Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 26, 2009
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