The user journey behind socially electric live event experience

Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...

Study confirms Ultra Music Festival likely stressful to fish

A new study published in the Journal Environmental Pollution by researchers at the University of Miami (UM) Rosenstiel School of Marine and Atmospheric Science found that the Ultra Music Festival was likely stressful to toadfish.

Running on tempo

Some runners take it slow while others tear up the pavement. Either way, music gives runners their mojo, and can be the key to creating a productive, enjoyable run, according to a team of Michigan State University seniors ...

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