Those video ads playing in the corner of your computer screen, in the midst of your multitasking, may have more impact than you realize. They may be as effective as the ads you're really watching, such as those during the ...
(PhysOrg.com) -- Attention, multitaskers (if you can pay attention, that is): Your brain may be in trouble.
Apple's iPhone is outdated, according to the chief executive of BlackBerry-maker Research In Motion Ltd.
(PhysOrg.com) -- Researchers at the University of Hertfordshire, UK, have conducted research providing definitive evidence that women can multitask more effectively than men.
In the smart phone business, the conventional wisdom is that everyone is battling for third place behind Google and Apple.
Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Answering e-mail while toggling between telephone conversations. Monitoring social networking sites while working. Supervising the kids' homework while listening to the news and cooking dinner. The abundance of contemporary ...
(PhysOrg.com) -- Training increases brain processing speed and improves our ability to multitask, new research from Vanderbilt University indicates.