Sticking to our goals: What's the best approach for success?

Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research, a shift in attention can make all the difference in reaching the finish line.

Runner's high motivated the evolution of exercise

In the last century something unexpected happened: humans became sedentary. We traded in our active lifestyles for a more immobile existence. But these were not the conditions under which we evolved. David Raichlen from the ...

When does planning NOT help consumers gain self-control?

Planning your diet won't really help you gain self-control unless you're feeling good about your weight in the first place, according to a new study in the Journal of Consumer Research. And the same goes for saving money.

page 11 from 15