New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.
Social Sciences
Jul 8, 2020
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Thinking about death isn't doing the annuity industry any favors, but it could be the missing piece of a puzzle that has vexed economists for decades. That's according to a new study by two Boston College marketing professors ...
Social Sciences
Mar 14, 2016
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5
Fear of death is a universal human emotion, but does it influence our behaviour as consumers? A new study, conducted by a graduate student at Concordia University's John Molson School of Business, has explored how fear of ...
Social Sciences
Feb 22, 2011
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