Study shows how menstrual cycle affects consumer behavior

If cramps, mood swings and ice cream binges are what come to mind when you hear the hackneyed phrase that time of the month, think again. Researchers at Concordia University are taking a new look at the menstrual cycle by ...

Can social media detect the changes in public mood?

New research has analysed the mood of Twitter users in the UK and detected various changes in the mood of the public. In particular, the researchers observed a significant increase in negative mood, anger and fear, coinciding ...

How do mood and emotional arousal affect consumer choices?

When they're in a positive mood, people tend to choose products that match their mood and their level of emotional arousal, according to a new study in the Journal of Consumer Research. But crabby, low-energy people will ...

page 6 from 7