What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that ...
The online advertising industry has faced a considerable backlash recently as a greater understanding of how the practices of data scraping, aggregation, mining and user profiling are carried out behind the scenes. From Edward ...
An analytical model that finds mobile device users based on their shared interests is a Holy Grail for e-marketers, because relevant, targeted campaigns have long been proven to be the most effective strategy with the highest ...
Computer game publisher Activision Blizzard has this week announced that they intend to buy King Digital, the makers of "Candy Crush Saga", for US $5.9 billion.
Facebook on Monday followed in Google's footsteps and began warning users when it appears they are targeted by state-sponsored cyber attacks.
US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear.
Samsung said Thursday that its mobile payment platform reached $30 million in transaction volume a month after it was launched in South Korea.
More than 80 percent of the 120 million Africans using Facebook access the site through their mobile phones, the social media group said Thursday.
An update to Snapchat set to be released Monday gives users more control over how much mobile data the entertainment app sucks up.
Google-owned YouTube is seeing "accelerating" growth despite competition from Facebook and others in video, YouTube chief executive Susan Wojcicki said Monday.