Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science, which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales ...
Economics & Business
Sep 3, 2019
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The video game industry is entering new frontiers.
Business
Apr 4, 2019
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11
It took a while, but finally—and with the carefully curated help of Oprah, Big Bird and Goldman Sachs—Apple has at last unveiled a new streaming TV service, its own branded credit card and a news subscription product.
Consumer & Gadgets
Mar 26, 2019
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6
Smartphone makers hope video games will help them stand out in a crowded market with dwindling sales, but analysts warn that handsets don't have the power or the screen size to lure hardcore players.
Consumer & Gadgets
Feb 27, 2019
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5
It's normal to experience some anxiety when speaking a second language. When paired with large class sizes and limited opportunities for practice during class time, however, this anxiety can limit a person's ability to perform ...
Education
Feb 21, 2019
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3
When you think of a "gamer," you might imagine the stereotype of teenagers or thirtysomething guys intensely playing Xbox or Playstation for hours at a time.
Consumer & Gadgets
Feb 20, 2019
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6
With its Lego-like avatars and easy-to-learn coding for budding programmers, the online gaming app Roblox has cornered the market in younger gamers, with 80 million monthly users, many of them under 16.
Software
Feb 15, 2019
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8
If you are a frequent user of technology, something like this probably happens to you every day: You search the web for articles on the nutrition needs of your new puppy and almost immediately ads from pet food companies ...
Internet
Feb 6, 2019
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14
From "Fortnite" to "Pokemon Go," play in the US drove video-game industry revenue to a record-setting $43.4 billion last year, according to data released Tuesday.
Software
Jan 23, 2019
0
11
Mobile app downloads are surging around the world with growth in smartphone use, with nearly half coming from China, a market tracker said Wednesday.
Business
Jan 16, 2019
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