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Softbank pumps $200 mln into InMobi

InMobi announced on Thursday that Japan's Softbank is pumping $200 million into the mobile ad network to ramp up global operations, particularly in Asia.

Pandora net loss widens but revenue up sharply

Internet radio company Pandora on Thursday posted its first quarterly earnings since going public, reporting a wider net loss but revenue that more than doubled on solid advertising growth.

Advertisers scan faces to tailor pitches

Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.

Nielsen: Online video viewers watch less TV

(AP) -- Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstanding belief that people who watch more programming do so over all devices.

3Qs: Is mobile marketing a trend or just trendy?

Smart phone users are constantly on the move, and advertisers are increasingly trying to catch them along the way. Groupon, for instance, has now launched a service pitching deals to users based on their current location. ...

Mobile advertisements rising in Asia

More advertisers are reaching out to buyers through their mobile phones, with growth in the Asia-Pacific region outpacing the global rate, international mobile ad network InMobi said Tuesday.

S. Korea police raid Google over data collection

South Korean police Tuesday raided Google's local office to investigate whether the global search company used its mobile phone advertising platform to illegally collect private location data.

USA Today rewrites strategy to cope with Internet

(AP) -- USA Today, a newspaper created nearly 30 years ago to appeal to people who grew up watching television, is revising its formula to try to counter the Internet's threat to its survival.

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