News tagged with mindset

How do political debates affect advertising?

Advertisers covet spots during political debates, which often draw large numbers of viewers. But according to a new study in the Journal of Consumer Research, political debate can sometime decrease the effectiveness of sub ...

dateSep 14, 2011 in Social Sciences
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Does equality increase status spending?

People are happier when goods are more equally distributed, but equality makes people want to spend more to get ahead of their neighbors, according to a new study in the Journal of Consumer Research.

dateDec 22, 2010 in Social Sciences
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