Microsoft's new Windows 10 system offers more personalization than before, but it also collects more data than people might be used to on PCs, from contacts and appointments to their physical location and even Wi-Fi passwords.
Facebook on Wednesday began testing a Messenger app virtual assistant that the leading social network said goes beyond artificial intelligence programs already on the market.
Microsoft said Wednesday that Windows 10 has spread to more than 75 million devices since the new operating system was released less than a month ago.
Microsoft said Monday its Cortana virtual assistant software was available to users of Android mobile devices.
During the 2000s, Apple ran a hugely successful advertising campaign for its line of Macintosh desktop computers. The ads poked fun at some of the perceived bugbears of the Windows-based PCs of the era compared to the Mac.
Major US Internet firms have joined an effort to curb the spread of images of sex abuse of children, organizers said Monday.
Microsoft is hoping to Sway a few more people with its new presentation tool.
Microsoft on Wednesday announced an expanded parental leave policy for its US-based employees, a day after a similar move by streaming television giant Netflix.
Microsoft's Bill Gates was the unsurprising leader of the first Forbes list of the richest global tech billionaires, while Amazon founder Jeff Bezos saw his personal fortune surge.
Windows 10, the latest version of Microsoft's operating system, upholds the adage about the company's flagship product - every other release is good.