Electronic word-of-mouth

Word-of-mouth has always been a powerful mantra for marketing, whereby a positive consumer passes on their recommendation of product or service to their friends, family, and work colleagues. In the age of social networking, ...

How to bring conservation messaging into wildlife-based tourism

The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation. "We argue that the combination of emotional engagement and knowledge-driven action provided ...

Science fiction builds mental resiliency in young readers

Young people who are "hooked" on watching fantasy or reading science fiction may be on to something. Contrary to a common misperception that reading this genre is an unworthy practice, reading science fiction and fantasy ...

Can relationships flourish through tech alone?

"Shelter in place" is now the norm in much of the country, thanks to COVID-19. As a result, connections once made face to face are now happening electronically in both work and personal lives. John Caughlin heads the department ...

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