News tagged with mental shortcuts
Fear or romance could make you change your mind, study finds
Each day people are confronted with innumerable pieces of information and hundreds of decisions. Not surprisingly, people seldom process each piece of information deeply, instead relying on quick mental shortcuts to guide ...
Medicine & Health / Psychology & Psychiatry
Mar 23, 2009 |
4.7 / 5 (3) |
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Search results for mental shortcuts
Specialization builds trust among web users
(PhysOrg.com) -- If you name it, they will use it, according to a team of international researchers who investigated how people perceive the trustworthiness of online technology. In an experiment, participants said they trusted ...
Other Sciences / Social Sciences
Nov 05, 2010 |
3 / 5 (1) |
0
Research on resting brains finds there's a lot going on even when 'idle'
The resting brain is anything but idle -- that simple proposition would be clear if you could peer into Mike Mrazek's noggin as he putters around his kitchen preparing his daily morning feast of scrambled ...
Medicine & Health / Neuroscience
Sep 03, 2010 |
4.9 / 5 (19) |
3
On the face of it, voting's superficial
Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...
Other Sciences / Social Sciences
Jun 15, 2010 |
4.4 / 5 (9) |
9
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'Shortcuts' of the mind lead to miscalculations of weight and caloric intake
Psychologists at the University of Pennsylvania have identified a cognitive shortcut, or heuristic, they call "Unit Bias," which causes people to ignore vital, obvious information in their decision-making process, points ...
Jun 15, 2009 |
5 / 5 (1) |
0
The freebie dilemma: Consumers are skeptical about 'free' products
It's common for retailers to bundle two different products (like razors and blades) together and describe one as free. A new study in the Journal of Consumer Research shows that this strategy leads consumers to devalue the it ...
Other Sciences / Social Sciences
Jun 15, 2009 |
4.5 / 5 (2) |
1
Stock Price Correlated to Likeability of Super Bowl Ads
(PhysOrg.com) -- When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers at the University at Buffalo School of Management and Cornell University.
Jan 26, 2009 |
5 / 5 (1) |
0
Stock Price Correlated to Likeability of Super Bowl Ads
When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers in the University at Buffalo School of Management and Cornell University.
Jan 29, 2008 |
5 / 5 (2) |
0
Company Name Influences Stock Performance
The ease of pronouncing the name of a company and its stock ticker symbol influences how well that stock performs in the days immediately after its initial public offering, two Princeton University psychologists ...
Jun 23, 2006 |
3.5 / 5 (11) |
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List of search results for mental shortcuts
