Study examines how to get people to share a corporate post

A brand's communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of ...

New study finds tweets can amplify, disrupt, unite and divide

Social media connects people and amplifies different aspects of humanity in good and bad ways. But the effects of social media appear neither universally good nor bad, but rather present an oscillating, dynamic system that ...

Is social media good or bad for social unity?

We tend to talk about social media in sweeping terms: It's either the death knell for democracy or its savior. It's a tool to fight authoritarianism or a weapon to spread strategic misinformation. It polarizes us or pulls ...

page 2 from 14