News tagged with media marketing
Finding good music in noisy online markets
In 2004, a trio of researchers at Columbia University began an online experiment in social-media marketing, creating nine versions of a music-download site that presented the same group of unknown songs in ...
Technology / Computer Sciences
May 31, 2012 |
2 / 5 (1) |
1
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Facebook deflates any thought of new tech bubble
The horrendous stock market debut for Facebook suggests investors are not ready to jump in and create another tech bubble despite big expectations for social media, analysts say.
May 28, 2012 |
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Facebook windfall to help California fill budget hole
Facebook's initial public offering will make lots of its staff in California rich -- and should therefore help the perennially cash-strapped state fill a whopping $16 billion budget hole.
May 18, 2012 |
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I more than 'like' you: Company diversifies Facebook buttons
Sure, you can "like" a store on Facebook, but you can't easily tell all your friends you "want" that new pair of jeans, "love" that handbag or "own" that sleek electric guitar.
May 02, 2012 |
2.4 / 5 (7) |
4
Stock traders look to Facebook, Twitter for tips
The next big stock tip might be as close as a Twitter feed. Professional traders are developing computer programs that scour Internet posts in search of the next stock market darling. Their technology analyzes everything ...
Apr 03, 2012 |
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Video games depict religion as violent, problematized, study shows
In the past few years, the video game industry has grown from a niche market into a major part of mainstream media. This increase in popularity and use of technology has allowed video game developers to insert more detail ...
Other Sciences / Social Sciences
Feb 27, 2012 |
5 / 5 (5) |
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Demand Media stock soars as 4Q results renew hope
(AP) -- Demand Media Inc.'s stock soared by more than 30 percent Friday after the online content publisher's fourth-quarter earnings and outlook for this year gave investors hope that it is starting to recover from diminished ...
Feb 17, 2012 |
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P&G marketing layoffs new sign of the times, expert says
Consumer goods giant Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend in which more companies will move their advertising dollars from traditional to digital ...
Other Sciences / Economics & Business
Feb 01, 2012 |
4.5 / 5 (2) |
0
Social media fuel small businesses from startup stage
Laid off after 23 years in the mortgage lending business, Dede Parise couldn't find a job. So she took a marketing class to reinvent her career, and before long she turned an assignment into a company.
Sep 27, 2011 |
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Marketer optimism rises to highest level in two years
Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board.
Other Sciences / Economics & Business
Feb 16, 2011 |
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Asia budget carriers eye social media to cut costs
Asian budget carriers are increasingly using social networks like Facebook to boost their business and even channel customer criticism, without resort to print advertising, industry chiefs said Thursday.
Jan 27, 2011 |
5 / 5 (1) |
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IDC: iPad accounted for 87 pct. of 3Q tablet sales
(AP) -- The market for tablet computers is exploding - and almost entirely because of the iPad - research group IDC says.
Electronics / Consumer & Gadgets
Jan 18, 2011 |
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Create intimacy with consumers or donors: Ask for their input
People feel closer to businesses and nonprofits that solicit their advice, but soliciting expectations can distance potential customers, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jan 18, 2011 |
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India 3G auction to be held on schedule: minister
India's long-awaited auction for third generation (3G) mobile telecom services will be held on schedule next month, a minister said Friday, dismissing media speculation of a delay.
Dec 11, 2009 |
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Time Warner Cable to Comcast: Integration not easy
(AP) -- The chief executive of Time Warner Cable Inc. offers this warning to Comcast Corp. on its purchase of a controlling stake in NBC Universal: Mixing content and distribution is harder to accomplish than it looks.
Dec 08, 2009 |
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