(Phys.org) —We've all heard it before: if a guy is made to feel less than manly, he'll act even more macho to make up for it. Now, new research suggests that this behavior may have something to do with ...
Apr 17, 2013
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The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according ...
Aug 01, 2012
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The acute economic downturn that began in 2008 sometimes is called the "mancession" to reflect its harsher impact on men than women. As recently as last November, 10.4 percent of adult men were unemployed as compared to 8 ...
Aug 23, 2011
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The firefighting profession has a strong trademark characterised by heroes and masculinity. This image is commonly reinforced not only in media but also for example in the firemen calendars produced by the firefighters themselves. ...
Jun 27, 2011
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Whether they see themselves as tough or just self-reliant, men are less likely than women to seek routine, preventive medical care, like blood pressure and cholesterol screenings.
Jan 11, 2011
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(PhysOrg.com) -- Men who make less money than their female partners are more likely to be unfaithful, according to a new study.
Aug 26, 2010
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"Macho, macho man. I've got to be, a macho man. Macho, macho man. I've got to be a macho!" — The Village People
Jul 29, 2010
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How fast you can judge whether a person of the opposite sex is looking at you depends on how masculine or feminine they look, according to a new study. The researchers speculate that there may be an evolutionary advantage ...
Jun 28, 2010
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What gives a guy the best chances of attracting a girl? Should he be metrosexual or macho?
Mar 16, 2010
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(PhysOrg.com) -- A new study from a researcher at Harvard University finds that gay men are most attracted to the most masculine-faced men, while straight men prefer the most feminine-faced women.
Oct 29, 2009
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(PhysOrg.com) -- Women are attracted to men who look like a masculine version of them, according to a new study.
Aug 14, 2009
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Middle-aged men who strongly idealize masculinity are almost 50 percent less likely than other men to seek preventative healthcare services, according to a study—the first population-based analysis of men's masculinity ...
Aug 10, 2009
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African American men could be putting their health at risk by avoiding disease screening, in the belief that the results might threaten their masculinity. Because they prove their masculinity through their sexuality and sexual ...
Jul 21, 2009
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