News tagged with marketing science

Rivalry makes people more eco-conscious

(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School ...

Jun 06, 2014
5 / 5 (3) 0

Tightest job market ever for China's college grads

(AP)—Chemistry student Jiang Wenying graduated three years ago and decided the job market was so tough she might as well go back to school for a graduate degree. Now she's finding it even worse, in what ...

May 29, 2013
3 / 5 (2) 2

Charge your mobile phone with formic acid?

(Phys.org) —Surprisingly the answer is yes. With the technology of today it is possible to use environmental friendly formic acid in fuel cell powering your mobile phone or laptop. Physicist Florian Nitze, ...

May 27, 2013
5 / 5 (3) 1

Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Feb 19, 2013
1 / 5 (1) 0