The worldwide mobile phone market is expected to grow this year at its slowest pace since 2009, hurt by sluggish economic conditions, a survey showed Wednesday.
Shares in BlackBerry maker Research In Motion fell below $10, the lowest point in nearly eight years, amid growing concerns about the outlook for the troubled smartphone maker.
Mobile ads are the Holy Grail of revenue for anyone with a social-media plan.
In 2004, a trio of researchers at Columbia University began an online experiment in social-media marketing, creating nine versions of a music-download site that presented the same group of unknown songs in different ways. ...
BlackBerry maker Research In Motion, losing ground rapidly in the smartphone wars, needs to take bold steps to revive its fortunes and compete with iPhones and Android devices overwhelming the market, analysts say.
People respond to facial cues and this affects their level of trust, according to a new study in the Journal of Consumer Research that looks at the way consumers react to morphed photo images.
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make people ...
The foremost challenge in marketing research today is to understand how companies should allocate limited resources as well as the type of returns that can be expected from marketing investments. A better understanding of ...
U.S. flat-panel television shipments are expected to dip for the first time on an annual basis this year, ending an unbroken string of growth since the segment was created.