News tagged with marketing research

How consumers discriminate

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...

dateAug 10, 2011 in Social Sciences
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The role of relaxation in consumer behavior

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Iris W. Hung, Assistant Professor of Mar ...

dateJul 28, 2011 in Social Sciences
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Nokia headlines Asia telecoms expo in Singapore

One of Asia's biggest telecommunications fairs opens in Singapore on Tuesday with tablets and smartphones taking centre stage and Nokia making a fresh bid to attract a new generation of consumers.

dateJun 20, 2011 in Business
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Green tech cleans up with investors

Is there still big green to be made in green tech? A few years ago, investing in green technology companies in Silicon Valley was as de rigueur as vertical social-media sites. Those sites went away, but money continues to ...

dateJun 07, 2011 in Energy & Green Tech
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How do creative ads shake up the way we think?

Innovative ads can help creative consumers break away from their existing thought patterns, according to a new study in the Journal of Consumer Research. These creative stimuli can affect the way consumers process inform ...

dateMay 09, 2011 in Social Sciences
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