News tagged with marketing research

How consumers discriminate

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...

Aug 10, 2011
not rated yet 0

The role of relaxation in consumer behavior

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Iris W. Hung, Assistant Professor of Mar ...

Jul 28, 2011
not rated yet 0

Nokia headlines Asia telecoms expo in Singapore

One of Asia's biggest telecommunications fairs opens in Singapore on Tuesday with tablets and smartphones taking centre stage and Nokia making a fresh bid to attract a new generation of consumers.

Jun 20, 2011
not rated yet 0

Green tech cleans up with investors

Is there still big green to be made in green tech? A few years ago, investing in green technology companies in Silicon Valley was as de rigueur as vertical social-media sites. Those sites went away, but money continues to ...

Jun 07, 2011
not rated yet 0