Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Economics & Business
Apr 20, 2015
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45
A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
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6
Salespeople have long believed that by imagining themselves as the customer, they can steer clear of their own personal preferences and make decisions that will appeal to consumers in general. According to a new study in ...
Social Sciences
Feb 25, 2015
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5
A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...
Economics & Business
Feb 3, 2015
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11
Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new study published in Marketing Science, a publication of the Institute for Operations Research and the Management ...
Economics & Business
Dec 10, 2014
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0
Is being located next to a big-name competitor always bad for your small business? A new study in the Journal of Marketing Research shows that contrary to accepted belief, the presence of a large, nearby competitor can actually ...
Economics & Business
Dec 9, 2014
1
0
Most consumers have experienced online ads so garish, loud, or aggravating that they can't possibly be ignored. But a new study in the Journal of Marketing Research suggests that this way of forcing customer's attention may ...
Economics & Business
Dec 9, 2014
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0
Smaller recurring donations are generally more beneficial to a non-profit than larger, one-time donations, yet non-profits struggle to convince donors to move beyond one-time contributions. According to a new study in the ...
Economics & Business
Dec 9, 2014
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1
Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that ...
Economics & Business
Dec 9, 2014
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0
The U.S. tablet market posted an 8 percent decline in revenue during the back-to-school season, leaving the once-thriving product category in a tough spot as the holidays draw near.
Business
Nov 14, 2014
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