News tagged with marketing research

Hypothetical questions can influence behavior

(PhysOrg.com) -- With the election cycle now underway, many Americans will be responding to political polls about who they support in the races for president and other offices. But can the poll questions themselves influence ...

dateSep 20, 2011 in Social Sciences
shares0 comments 1

Late 'Madden' saps August video game sales

(AP) -- U.S. retail sales of video game hardware, software and accessories fell 21 percent in August to $649 million, according to market researcher NPD Group, partly because the popular "Madden NFL 12" released later in ...

dateSep 09, 2011 in Business
shares0 comments 0

How consumers discriminate

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...

dateAug 10, 2011 in Social Sciences
shares0 comments 0

The role of relaxation in consumer behavior

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Iris W. Hung, Assistant Professor of Mar ...

dateJul 28, 2011 in Social Sciences
shares0 comments 0

Nokia headlines Asia telecoms expo in Singapore

One of Asia's biggest telecommunications fairs opens in Singapore on Tuesday with tablets and smartphones taking centre stage and Nokia making a fresh bid to attract a new generation of consumers.

dateJun 20, 2011 in Business
shares0 comments 0