News tagged with marketing industry

HP shows recovery following PC flip-flop fallout

(AP) -- Hewlett-Packard Co. is showing signs of recovery as it strengthened its position as the world's largest maker of personal computers and gained back some of the business it had lost while weighing ...

Apr 12, 2012
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China's top 2 video websites to merge

(AP) -- China's top two video websites announced plans Monday to merge in hopes of creating the dominant competitor in a fast-growing industry that is drawing viewers from bland state television.

Mar 12, 2012
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Study: How to save $800 on a new car

Want to save nearly $800 the next time you purchase a new car? A recently published paper co-authored by Jorge Silva-Risso, an associate professor of marketing at the University of California, Riverside's ...

Mar 05, 2012
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TV executives crave viewers who watch 2 screens

Forget the small screen and the big screen. The hottest new thing in television is the "second screen" - the one on the tablet computer or cell phone that an increasing number of viewers keep an eye on while they're watching ...

Feb 03, 2012
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Digital piracy casts shadow over ebook world

With electronic books growing in popularity, the publishing world focuses on fighting the threat of digital book pirates, much as the music industry once did with illegal downloading.

Oct 13, 2011
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