Lawmakers target operations of data-mining firms
(AP)—A group of lawmakers say data-mining companies that collect and sell personal information about consumers should make their operations more transparent.
Other
Nov 8, 2012
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News tagged with marketing campaigns
Obama, Romney supporters: More in common than you might think?
(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope for extending ...
Social Sciences
Oct 4, 2012
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Lenovo unveils new ultrabooks
Lenovo is betting that the colorful, more affordable ultrabooks that it unveiled Monday will help it maintain its momentum and continue to snap up market share.
Consumer & Gadgets
Jun 5, 2012
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Researchers create dynamic view of city based on Foursquare check-in data
The millions of "check-ins" generated by foursquare, the location-based social networking site, can be used to create a dynamic view of a city's workings and character, Carnegie Mellon University researchers say. In contrast ...
Internet
May 1, 2012
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Microsoft sharpens its ads to jab rivals
From the Gmail Man, who peeks into people's private mail, to the VMware salesman stuck in the '70s, Microsoft's marketing campaigns have become quite pointed in the past year.
Business
Feb 23, 2012
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Twitter unveils self-service advertising system
(AP) -- Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.
Business
Feb 17, 2012
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Bing hitches holiday hopes to Rudolph the reindeer
(AP) -- Like Santa Claus on that one foggy Christmas Eve, Microsoft has summoned Rudolph the Red-Nosed Reindeer to guide some precious cargo - a holiday marketing campaign for its Bing search engine.
Internet
Nov 23, 2011
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Brand name advertising clicks with online shoppers
(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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Asia budget carriers eye social media to cut costs
Asian budget carriers are increasingly using social networks like Facebook to boost their business and even channel customer criticism, without resort to print advertising, industry chiefs said Thursday.
Internet
Jan 27, 2011
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Study: Customers who participate in eBay's 'community' become better buyers and sellers
A new study from Rice University's Jones Graduate School of Business finds that customers of eBay who participate in the company's online communities become more conservative buyers and more selective and efficient sellers.
Economics & Business
Dec 17, 2010
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