News tagged with marketing campaigns
Researchers create dynamic view of city based on Foursquare check-in data
The millions of "check-ins" generated by foursquare, the location-based social networking site, can be used to create a dynamic view of a city's workings and character, Carnegie Mellon University researchers say. In contrast ...
May 01, 2012 |
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Microsoft sharpens its ads to jab rivals
From the Gmail Man, who peeks into people's private mail, to the VMware salesman stuck in the '70s, Microsoft's marketing campaigns have become quite pointed in the past year.
Feb 23, 2012 |
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Twitter unveils self-service advertising system
(AP) -- Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.
Feb 17, 2012 |
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Bing hitches holiday hopes to Rudolph the reindeer
(AP) -- Like Santa Claus on that one foggy Christmas Eve, Microsoft has summoned Rudolph the Red-Nosed Reindeer to guide some precious cargo - a holiday marketing campaign for its Bing search engine.
Nov 23, 2011 |
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Brand name advertising clicks with online shoppers
(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Other Sciences / Social Sciences
Oct 03, 2011 |
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Asia budget carriers eye social media to cut costs
Asian budget carriers are increasingly using social networks like Facebook to boost their business and even channel customer criticism, without resort to print advertising, industry chiefs said Thursday.
Jan 27, 2011 |
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Study: Customers who participate in eBay's 'community' become better buyers and sellers
A new study from Rice University's Jones Graduate School of Business finds that customers of eBay who participate in the company's online communities become more conservative buyers and more selective and efficient sellers.
Other Sciences / Economics & Business
Dec 17, 2010 |
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Corn syrup producers want sweeter name: corn sugar
(AP) -- The makers of high fructose corn syrup want to sweeten its image with a new name: corn sugar.
Sep 14, 2010 |
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NY: Networking site Tagged.com ignored abuse rules
(AP) -- Child pornography was allowed to remain on social-networking site Tagged.com for nearly two months after undercover investigators posed as users and reported the content to the site's administrators, the state attorney ...
Jun 10, 2010 |
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Companies Beware of Biased Consumers
(PhysOrg.com) -- Marketers frequently rely upon surveys to gain insight into consumers' opinions and preferences. These results have important implications, ranging from the decision to add new product features to multi-million ...
Other Sciences / Economics & Business
May 26, 2010 |
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Yahoo! increases US search share, Bing up again
Yahoo! increased its share of the US search market by nearly a percentage point in April and Microsoft's new search engine Bing also recorded a slight gain, online tracking firm comScore said Tuesday.
May 11, 2010 |
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Bing gains US search market share for eighth month in a row
Microsoft's new Internet search engine Bing slightly increased its share of the US search market in January, the eighth month in a row of modest gains, online tracking firm comScore said Wednesday.
Feb 10, 2010 |
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Research findings may help online marketing campaigns achieve more success
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
Other Sciences / Economics & Business
Jan 22, 2010 |
4 / 5 (2) |
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YouTube leads Google charge in display ad market
Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
Dec 15, 2009 |
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Bing gains search market share, nears 10 percent
Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
Nov 17, 2009 |
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