Lawmakers target operations of data-mining firms
(AP)—A group of lawmakers say data-mining companies that collect and sell personal information about consumers should make their operations more transparent.
Other
Nov 8, 2012
0
0
News tagged with marketing campaign
Related topics:
google
Brand name advertising clicks with online shoppers
(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
0
0
Alliance Data helps retailers guide you to the 'buy' button
Chances are you've never heard of Alliance Data Systems Corp. But it's probably heard about you. Every time you swipe a credit card, your purchase is captured by a database somewhere. The question is: Who's holding that information ...
Internet
Aug 7, 2013
0
0
Nostalgia—a rhetorical tool for populists and the radical right
Nostalgic rhetoric is used by parties and political movements on both the right and the left, as they imagine and make use of different versions of the past. Research shows that ideas of a homogeneous population are central ...
Social Sciences
Oct 27, 2022
1
22
Airing commercials after political ads actually helps sell nonpolitical products
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
0
2
Companies Beware of Biased Consumers
(PhysOrg.com) -- Marketers frequently rely upon surveys to gain insight into consumers' opinions and preferences. These results have important implications, ranging from the decision to add new product features to multi-million ...
Economics & Business
May 26, 2010
0
0
Poll finds British public largely supports strong climate policies
The UK's Tory government is rolling back climate legislation and is continuing to fund the expansion of domestic oil and gas reserves. Our new research suggests this might be based on a misreading of public opinion.
Political science
Nov 13, 2023
0
6
Nation needs marketing campaign to reduce vehicle fuel use, says new paper
(Phys.org)—A new paper from Rice University's Baker Institute for Public Policy proposes a national marketing campaign to better inform consumers about measures that they can take to decrease fuel use, particularly during ...
Energy & Green Tech
Dec 17, 2012
0
0
Blogging influencers could be music to a marketeer's ears
In the ever-changing digital landscape, bloggers have risen to prominence as influencers, playing an important role in helping consumers pick and choose the products and services on which they want to spend their time and ...
Social Sciences
Jun 5, 2023
0
6
Microsoft embraces a Google service for a change
Microsoft's disdain for Google doesn't extend to all of its rival's products. In a rare bit of cooperation, Microsoft's Outlook.com is giving users of its free email service the option of logging into Google Chat to exchange ...
Business
May 14, 2013
0
0
