(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail of online marketing ...
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email that content ...
Economics & Business
Jan 22, 2010
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New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.
Economics & Business
May 13, 2015
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When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Social Sciences
Apr 15, 2014
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Lenovo is betting that the colorful, more affordable ultrabooks that it unveiled Monday will help it maintain its momentum and continue to snap up market share.
Consumer & Gadgets
Jun 5, 2012
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The Prime Minister of Canada, Justin Trudeau, spoke out clearly in favour of legalizing marijuana during the election campaign that brought him to power on October 19. Professor Serge Brochu of University of Montreal's School ...
Social Sciences
Nov 10, 2015
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Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
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Microsoft's new Internet search engine Bing slightly increased its share of the US search market in January, the eighth month in a row of modest gains, online tracking firm comScore said Wednesday.
Internet
Feb 10, 2010
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The maker of the BlackBerry smartphone is promising a speedier device, a superb typing experience and the ability to keep work and personal identities separate on the same phone. It's the fruit of a crucial, long-overdue ...
Consumer & Gadgets
Jan 28, 2013
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Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
Internet
Dec 15, 2009
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