Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
IBM and Facebook announced Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.
The latest iPhones have helped Apple gain smartphone market share in Europe and China, with a large number of customers switching from Android devices, a market tracker said Wednesday.
The marketing industry has revolutionized the way people create publicity. Through the emotions, it defines which images, colors and objects best generate product identity and achieve great sales.
Internet file-storage company Mega Ltd., launched in 2013 by indicted entrepreneur Kim Dotcom, failed Wednesday in a bid to list on New Zealand's stock market.
How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?
A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for firms that create their own brand-specific online ...
Figures released on Thursday by International Data Corporation showed that the global tablet market continued to slump in the recently ended quarter.
Buoyed by strong overall sales, Nokia made a net profit of 177 million euros ($195 million) in the first quarter from a loss a year earlier, but its shares plummeted more than 10 percent Thursday over a weak performance at ...
Samsung retook the lead in the global smartphone market in the first quarter, as gains in emerging market sales helped it overtake Apple, a research group said Wednesday.