When consumer budgets grow or shrink, how do spending habits change? A common view is that people with a budget will spend their money on the same number of products, even when their previous budget was lower or higher. But ...
Twitter shares plunged Tuesday after an earnings report fell short of market expectations, despite a jump in the number of active monthly users above 300 million.
Optional leather backs and manual camera controls are two ways LG is seeking to distinguish its new G4 phone from Apple's iPhones and Samsung's Galaxy smartphones.
Free trials are wildly popular, but customers attracted by these promotions behave very differently to normal customers, according to new research by a Massey University marketing professor.
US Internet giant Yahoo said it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.
A Chinese regulator said Thursday it has fined Mercedes Benz 350 million yuan ($57 million) on price-fixing charges in a wide-ranging probe of the auto industry that has prompted complaints foreign automakers are being treated ...
Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
US technology giant Intel said Tuesday its profits edged higher in the first quarter, as gains in its data center operations help offset weakness in the personal computer market.
You just have to cheer for a company like Roku. The plucky Saratoga, Calif., electronics company is going up against some of the biggest tech companies in the world. In the market for streaming media players, the small, inexpensive ...