Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
US technology giant Intel said Tuesday its profits edged higher in the first quarter, as gains in its data center operations help offset weakness in the personal computer market.
You just have to cheer for a company like Roku. The plucky Saratoga, Calif., electronics company is going up against some of the biggest tech companies in the world. In the market for streaming media players, the small, inexpensive ...
In Estonia, the public and private sector have databases the merging and analysis of which could help the state and enterprises make better management decisions. However, such consolidation of data would be a serious threat ...
The boss of Nissan wants to put self-driving cars on Japan's roads next year, and says they will be able to navigate busy urban environments on their own by 2020.
An unorthodox stock split designed to ensure Google CEO Larry Page and fellow co-founder Sergey Brin retain control of the Internet's most profitable company could cost Google more than half a billion dollars.
Online crafts retailer Etsy says it expects to raise as much as $267 million from an initial public offering values the company at up to $1.78 billion.
Google is unveiling its cheapest Chromebook laptops yet, two versions priced at $149 aimed at undercutting Microsoft's Windows franchise and gaining an even stronger hold in school and overseas markets.
HTC's flagship One phone has a lot going for it—except for strong sales.