Free trials are wildly popular, but customers attracted by these promotions behave very differently to normal customers, according to new research by a Massey University marketing professor.
When consumer budgets grow or shrink, how do spending habits change? A common view is that people with a budget will spend their money on the same number of products, even when their previous budget was lower or higher. But ...
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Figures released on Thursday by International Data Corporation showed that the global tablet market continued to slump in the recently ended quarter.
Buoyed by strong overall sales, Nokia made a net profit of 177 million euros ($195 million) in the first quarter from a loss a year earlier, but its shares plummeted more than 10 percent Thursday over a weak performance at ...
Optional leather backs and manual camera controls are two ways LG is seeking to distinguish its new G4 phone from Apple's iPhones and Samsung's Galaxy smartphones.
Samsung retook the lead in the global smartphone market in the first quarter, as gains in emerging market sales helped it overtake Apple, a research group said Wednesday.
US Internet giant Yahoo said it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.
Tech security company Fortinet is buying Meru Networks Inc. for about $39.6 million in a move aimed at strengthening its position in the wireless market.