News tagged with market

How 'liking' leads to buying

Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...

dateMar 30, 2016 in Economics & Business
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A new twist on educational testing

The two UC Santa Barbara students, Tiffini Gillespie and Ricquel Santos, stood in front of their classmates and pitched their idea for a slick new app. They'd identified a need, done their marketing research, surveyed potential ...

dateMar 25, 2016 in Social Sciences
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