Yelp may be heading for the auction block amid concerns about the online business review service's ability to compete against larger Internet companies for digital advertising.
The cliché version of the American dream usually involves getting married, finding a good job, raising 2.5 kids and buying a home with a white picket fence.
The Apple Watch is fueling the emerging smartwatch market and is expected to be the top seller in the segment for next few years, a market research report showed Wednesday.
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
IBM and Facebook announced Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.
The latest iPhones have helped Apple gain smartphone market share in Europe and China, with a large number of customers switching from Android devices, a market tracker said Wednesday.
The marketing industry has revolutionized the way people create publicity. Through the emotions, it defines which images, colors and objects best generate product identity and achieve great sales.
Internet file-storage company Mega Ltd., launched in 2013 by indicted entrepreneur Kim Dotcom, failed Wednesday in a bid to list on New Zealand's stock market.
How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?
A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for firms that create their own brand-specific online ...