New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.
Corporate communicators and marketing teams are often in direct competition to be in the "C-suite"—the coveted boardroom seats—according to a study by a Baylor University researcher.
China's smartphone market contracted in the first quarter for the first time in six years with Apple becoming the top vendor, researchers said on Monday.
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
Yelp may be heading for the auction block amid concerns about the online business review service's ability to compete against larger Internet companies for digital advertising.
The cliché version of the American dream usually involves getting married, finding a good job, raising 2.5 kids and buying a home with a white picket fence.
The Apple Watch is fueling the emerging smartwatch market and is expected to be the top seller in the segment for next few years, a market research report showed Wednesday.
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
IBM and Facebook announced Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.
The latest iPhones have helped Apple gain smartphone market share in Europe and China, with a large number of customers switching from Android devices, a market tracker said Wednesday.