Free trials are wildly popular, but customers attracted by these promotions behave very differently to normal customers, according to new research by a Massey University marketing professor.
US Internet giant Yahoo said it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.
A new study by Zhi Da, Viola D. Hank Associate Professor of Finance at the University of Notre Dame, shows that the growth rate in industrial electricity usage negatively predicts next one-year stock market returns.
A Chinese regulator said Thursday it has fined Mercedes Benz 350 million yuan ($57 million) on price-fixing charges in a wide-ranging probe of the auto industry that has prompted complaints foreign automakers are being treated ...
Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Shares of high-speed trading company Virtu Financial Inc. rose nearly 17 percent in their stock market debut Thursday.
A website devoted to adultery is out to woo investors with a public offering of stock in Britain.
US technology giant Intel said Tuesday its profits edged higher in the first quarter, as gains in its data center operations help offset weakness in the personal computer market.