We all pursue goals. It stands to reason that we meet our goals better when we pursue them consciously. But is that really the case? Perhaps not, according to a forthcoming study in the Journal of Marketing Research. As the ...
Social Sciences
Nov 2, 2015
0
13
Suppose there were signs in a restaurant bathroom telling customers that they must wash their hands. Would customers obey them? It really depends on the tone of the sign and whether the message praises or scolds, says a forthcoming ...
Social Sciences
Nov 2, 2015
0
17
When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. ...
Economics & Business
Nov 2, 2015
2
9
The smartphone has been the tech story for Americans in recent years, with the market surging at the expense of other gadgetry, a study showed Thursday.
Consumer & Gadgets
Oct 28, 2015
0
37
Lam Research Corp. is buying KLA-Tencor Corp. for about $10.6 billion, creating a huge player in the semiconductor sector that will rival Applied Materials Inc.
Business
Oct 21, 2015
0
27
In debt and don't know what to do? Conventional economic wisdom says to pay off high-interest loans first. Yet according to a new study in the Journal of Marketing Research, paying off your smallest debts first can provide ...
Social Sciences
Aug 12, 2015
0
13
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge—the ...
Economics & Business
Aug 12, 2015
0
11
Attention all you would-be forecasters out there. Do you want people to think you know the future? Then predict with a high degree of certainty that something will happen. According to a new study in the Journal of Marketing ...
Social Sciences
Aug 12, 2015
0
11
Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Economics & Business
Aug 4, 2015
0
12
Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...
Social Sciences
Jun 23, 2015
0
6
