Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
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26
A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages are used. The findings also suggest a shift in the preferences of potential ...
Social Sciences
Apr 16, 2024
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11
A recent study by two Ball State University faculty members has found a clear and robust link between local stock market downturns and an increase in antidepressant use among investors.
Social Sciences
Apr 10, 2024
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2
With the aid of molecular biology, the quality of Brazilian beer—the country's most popular alcoholic beverage, especially during the summer—may soon be significantly enhanced.
Cell & Microbiology
Mar 18, 2024
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57
The green shift has created a strong interest in exploiting the economic opportunities in the ocean, but the ocean is not so easily economized. This is revealed in a comprehensive study, which, among other things, shows how ...
Economics & Business
Mar 12, 2024
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1
Online reviews significantly influence consumer decisions, marketing research shows. But when it comes to visual displays, not all online reviews are equal, and their differences might influence product sales.
Economics & Business
Mar 5, 2024
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1
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Economics & Business
Feb 23, 2024
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48
Researchers report that replacing 50% of animal products with alternative proteins by 2050 could free up enough agricultural land to generate renewable energy equivalent in volume to today's coal-generated power while simultaneously ...
Earth Sciences
Feb 7, 2024
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53
A new study published in Financial Innovation has developed a novel quantum model for stock market fluctuations that incorporates economic uncertainty and herding behavior. The study aims to provide a deeper understanding ...
Economics & Business
Jan 9, 2024
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56
Researchers from TU Dortmund University and RWTH Aachen University published a Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed over the past few decades and ...
Social Sciences
Oct 25, 2023
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15