News tagged with market researcher
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Mobile ads' promise eludes Facebook, other businesses
Mobile ads are the Holy Grail of revenue for anyone with a social-media plan.
Jun 01, 2012 |
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Finding good music in noisy online markets
In 2004, a trio of researchers at Columbia University began an online experiment in social-media marketing, creating nine versions of a music-download site that presented the same group of unknown songs in ...
Technology / Computer Sciences
May 31, 2012 |
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BlackBerry maker facing critical test this year
BlackBerry maker Research In Motion, losing ground rapidly in the smartphone wars, needs to take bold steps to revive its fortunes and compete with iPhones and Android devices overwhelming the market, analysts say.
May 30, 2012 |
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Trusting Tiger Woods: How do facial cues affect preference and trust?
People respond to facial cues and this affects their level of trust, according to a new study in the Journal of Consumer Research that looks at the way consumers react to morphed photo images.
Other Sciences / Social Sciences
May 16, 2012 |
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Why do consumers dislike corporate brands that get too familiar?
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
2.5 / 5 (2) |
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How do consumers achieve self-affirmation when purchasing products?
People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make p ...
Other Sciences / Social Sciences
May 16, 2012 |
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Better explanations for marketing performance
The foremost challenge in marketing research today is to understand how companies should allocate limited resources as well as the type of returns that can be expected from marketing investments. A better understanding of ...
Other Sciences / Economics & Business
Apr 27, 2012 |
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Flat-panel TV shipments predicted to fall
U.S. flat-panel television shipments are expected to dip for the first time on an annual basis this year, ending an unbroken string of growth since the segment was created.
Apr 03, 2012 |
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Smartphones taking over US market: study
Nearly half of US mobile phone owners have smartphones, with adoption of Internet-linked handsets rocketing in the past year, according to findings released on Thursday by the Nielsen research firm.
Mar 29, 2012 |
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PC shipments to improve in 2012, but still modest
(AP) -- Worldwide shipments of personal computers will pick up in the second half of the year with the debut of a new Windows operating system and the broader availability of notebooks that are thin like tablet computers, ...
Mar 20, 2012 |
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February video game retail sales drop 20 percent
(AP) -- U.S. retail sales of video games tumbled 20 percent in February as people cut spending on video games and systems in a month without big new game launches.
Mar 09, 2012 |
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Young people face double penalty in a slow job market
The latest official unemployment figures show that unemployment among young people has soared to 22.3 per cent, higher than the recession of the 1990s, while the overall unemployment rate is nine per cent. New research from ...
Other Sciences / Economics & Business
Feb 29, 2012 |
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Building consumer trust critical to online marketing success, researchers find
(PhysOrg.com) -- With identity fraud and the increasingly open Internet growing, consumers seem less likely to give out personal information online. For e-commerce and online marketers, this is a roadblock to the customer ...
Other Sciences / Economics & Business
Feb 29, 2012 |
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Smartphone meets tablet as makers look at big picture
Mobile phone makers used to sell the 'small is beautiful' concept but at this year's world mobile fair, some are inching towards tablet sizes amid a shift towards a new hybrid category.
Electronics / Consumer & Gadgets
Feb 27, 2012 |
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Brazil has 47.5 million active Internet users
The number of active Internet users in Brazil rose two percent in January and more than 11 percent over the past 12 months to reach 47.5 million, IBOPE Nielsen Online reported Monday.
Feb 27, 2012 |
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