The smartphone has been the tech story for Americans in recent years, with the market surging at the expense of other gadgetry, a study showed Thursday.
Consumer & Gadgets
Oct 28, 2015
0
37
In debt and don't know what to do? Conventional economic wisdom says to pay off high-interest loans first. Yet according to a new study in the Journal of Marketing Research, paying off your smallest debts first can provide ...
Social Sciences
Aug 12, 2015
0
13
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge—the ...
Economics & Business
Aug 12, 2015
0
11
Attention all you would-be forecasters out there. Do you want people to think you know the future? Then predict with a high degree of certainty that something will happen. According to a new study in the Journal of Marketing ...
Social Sciences
Aug 12, 2015
0
11
Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Economics & Business
Aug 4, 2015
0
12
Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...
Social Sciences
Jun 23, 2015
0
6
Consumers might like variety when it comes to products to buy, but will using a product in a variety of circumstances and in a variety of ways lead consumers to like it more? Probably not, says a new study in the Journal ...
Social Sciences
Jun 23, 2015
0
4
If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
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34
Fitness tracker maker Jawbone has filed its second lawsuit in two weeks against competitor Fitbit.
Business
Jun 10, 2015
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18
In a clash of rival makers of fitness trackers, Jawbone is suing Fitbit and a group of employees who quit Jawbone to work for Fitbit, saying they stole trade secrets, business plans, market research, and other information.
Business
May 28, 2015
0
30
