Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping ...
Economics & Business
Dec 9, 2010
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Technology originally developed for CERN's Large Hadron Collider and then flown in space by ESA is now being used to analyse historic artworks, helping to detect forgeries.
Optics & Photonics
Mar 11, 2019
0
15
A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple's iPhone and Google's Android may be some of the most powerful forms of advertising ...
Software
Dec 8, 2011
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Give me your Christian, your female, your English-speaking with a good education? While not the words on the Statue of Liberty, these seem to be the kinds of refugees that the American public prefers—according to a new ...
Social Sciences
Oct 10, 2019
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16
The head of China's biggest search engine Baidu has said he aims to make it a household name in at least half the world within a decade, according to a company statement.
Internet
Sep 16, 2011
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Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Economics & Business
Aug 19, 2009
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When trying to identify "good" customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory ...
Economics & Business
Apr 29, 2015
1
10
U.S. flat-panel television shipments are expected to dip for the first time on an annual basis this year, ending an unbroken string of growth since the segment was created.
Business
Apr 3, 2012
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0
With the concept of a store-within-a-store growing across the country, a Kansas State University researcher's work shows the increasing importance of brand reputation and its strong role in governing decisions.
Economics & Business
Sep 23, 2010
0
0
Amazon, which began shipping a tablet computer this week, may be eyeing the smartphone market.
Consumer & Gadgets
Nov 17, 2011
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