If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
0
34
Fitness tracker maker Jawbone has filed its second lawsuit in two weeks against competitor Fitbit.
Business
Jun 10, 2015
0
18
In a clash of rival makers of fitness trackers, Jawbone is suing Fitbit and a group of employees who quit Jawbone to work for Fitbit, saying they stole trade secrets, business plans, market research, and other information.
Business
May 28, 2015
0
30
The emoji has become one of the fastest growing forms of communication in history. But those who are worried that its growth could see the death of written language are wrong – emojis are being used to enhance, rather than ...
Other
May 25, 2015
0
42
A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for firms that create their own brand-specific online ...
Economics & Business
May 4, 2015
0
17
When trying to identify "good" customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory ...
Economics & Business
Apr 29, 2015
1
10
Marketers often use positive emotions such as hope, pride, love, and compassion interchangeably to encourage people to donate to charitable causes. But these distinct emotions can lead to different results, and love alone ...
Social Sciences
Apr 29, 2015
0
7
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Social Sciences
Apr 29, 2015
1
49
When consumer budgets grow or shrink, how do spending habits change? A common view is that people with a budget will spend their money on the same number of products, even when their previous budget was lower or higher. But ...
Social Sciences
Apr 29, 2015
0
5
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Economics & Business
Apr 20, 2015
0
45
