News tagged with market research
RIM knocks Motorola off list of top five handset makers
Canada's Research in Motion, maker of the Blackberry, knocked Motorola off the list of the world's top five mobile phone manufacturers in the first quarter of 2010, industry tracker IDC said Friday.
Apr 30, 2010 |
5 / 5 (1) |
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How do ads depicting mixed emotions persuade abstract thinkers?
People who think more abstractly respond better to ads that portray mixed emotions, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Apr 19, 2010 |
4 / 5 (1) |
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Healthy food makes consumers feel hungrier when choices are limited
If we don't have a choice in the matter, eating something that's considered healthy might simply lead us to feel hungry and eat something else, according to a new study in the Journal of Consumer Research.
Mar 22, 2010 |
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Research findings may help online marketing campaigns achieve more success
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
Other Sciences / Economics & Business
Jan 22, 2010 |
4 / 5 (2) |
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Google, Apple spar in high-tech heavyweight battle
(AP) -- The once-cuddly relationship between Google Inc. and Apple Inc. is morphing into a prickly power struggle as the ambitions and ideas of the technology trendsetters increasingly collide.
Jan 06, 2010 |
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Mobile sales to fall 0.7 percent this year: Gartner
Worldwide sales of mobile devices are expected to decline by nearly 0.7 percent this year and pick up again next year with nine percent growth, Gartner research group said Tuesday.
Dec 15, 2009 |
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Message gone viral? Blame it on altruistic, yet image-conscious Internet 'e-mavens'
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
Other Sciences / Economics & Business
Nov 26, 2009 |
4.3 / 5 (4) |
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When East meets West: Why consumers turn to alternative medicine
Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies.
Other Sciences / Social Sciences
Nov 17, 2009 |
3.7 / 5 (3) |
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Will this trip be exciting? Consumers respond best to vacation ads that match current emotions
Most of us won't respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we're more likely to book a weekend at a spa.
Other Sciences / Social Sciences
Oct 13, 2009 |
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Banking on outlier detection: Simple computer model could act as early warning system for failing banks
Recent bank failures point to the continuing need for vigilance by regulators and investors. Now, a report in the International Journal of Operational Research, discusses the possibility of an early-warning system that s ...
Other Sciences / Economics & Business
Oct 07, 2009 |
3 / 5 (2) |
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Investors need not lose sleep over daylight saving
(PhysOrg.com) -- The changeover to and from daylight saving does not have a detrimental effect on financial markets, according to new research.
Other Sciences / Economics & Business
Sep 24, 2009 |
5 / 5 (2) |
1
Twitter forcing a strategy switch for businesses
Brand power takes on a whole new meaning on Twitter, where more than a million people follow Sockington, a tweeting feline who muses about litter boxes and salmon.
Aug 20, 2009 |
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Battle of the brands: Research finds branded components changing industry structures
Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Other Sciences / Economics & Business
Aug 19, 2009 |
2.5 / 5 (2) |
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When context matters: Consumers link unfamiliar products to surrounding items
Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to a new study in the Journal of ...
Other Sciences / Social Sciences
Jul 20, 2009 |
1 / 5 (1) |
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Semiconductor revenue to fall 22 pct in 2009: Gartner
Worldwide semiconductor revenue is expected to decline by 22 percent this year, market research firm Gartner said Thursday.
May 28, 2009 |
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