Product proliferation may not work for certain products

Companies that manufacture or sell products are often constrained by the amount of resources they can dedicate to one product. Many companies enact a strategy known as product proliferation, where one product is given many ...

Consumer surveys drive stock prices, research shows

New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.

How anxiety—and hope—can drive new product adoption

Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes ...

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