From sports to the stock market and even winning the lottery, it's in our nature to predict who or what will come out on top. But, sometimes we can't see the forest for the trees. According to a new study in the Journal of ...
Just when that new gym membership is looking like a mistake, recent marketing research shows that reminding consumers of the price strengthens their purchase choices and leads to long-term satisfaction.
After years of research, development and testing, a new class of drugs is emerging on the market with two frontrunners acting as harbingers of what's to come. The cover story in Chemical & Engineering News, ACS' weekly newsmagazine, ...
Iceland announced Friday it has increased its 2014 quotas for whaling in a move likely to intensify international condemnation of the practice.
Consumers have the power to do more than just respond to products that companies put on the market; they can actually change and develop new markets, according to a new study in the Journal of Consumer Research.
(Phys.org) —Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight? Or grabbing a burger at the McDonald's drive-through window?
New study finds physical experience of balance influences consumer choices.
The path forward for Microsoft following news of chief executive Steve Ballmer's departure remains murky as the tech giant seeks to get back on the edge of innovation.
Just when Intel Corp. finally is making real progress in the desperate push to get its chips into smartphones and tablets, the tech titan finds itself in a Catch-22.