(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School of Business.
Social Sciences
Jun 6, 2014
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Mums on the net should be the focus of those carrying out market research as it turns out that the old word-of-mouth benefits to sales are stronger than ever now that the school gathering places, shops and mother and child ...
Economics & Business
Apr 29, 2014
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Just when that new gym membership is looking like a mistake, recent marketing research shows that reminding consumers of the price strengthens their purchase choices and leads to long-term satisfaction.
Social Sciences
Jan 28, 2014
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Iceland announced Friday it has increased its 2014 quotas for whaling in a move likely to intensify international condemnation of the practice.
Ecology
Dec 13, 2013
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(Phys.org) —The journal Science has uncovered, via investigation, a thriving black market in science paper authoring—people are paying to have their names added to papers that have been written to describe research efforts. ...
(Phys.org) —Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight? Or grabbing a burger at the McDonald's drive-through window?
Social Sciences
Sep 24, 2013
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New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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The path forward for Microsoft following news of chief executive Steve Ballmer's departure remains murky as the tech giant seeks to get back on the edge of innovation.
Business
Aug 23, 2013
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Just when Intel Corp. finally is making real progress in the desperate push to get its chips into smartphones and tablets, the tech titan finds itself in a Catch-22.
Hardware
Jul 10, 2013
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U.S. retail sales of video games, hardware and accessories declined 25 percent in May as demand for aging game consoles continued to fade and fewer new games launched compared with last year, according to market researcher ...
Business
Jun 18, 2013
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